What's New In Hearing Technology
Advances in technology have made today's hearing aids easier to use, smaller-more discrete, and more reliable than ever before. Lawson's Hearing Center is dedicated to bring the latest advances in hearing aid technology to our customers. Two of the newest hearing aids available today are the Pure 500 from Siemens and the Dual 7 Mini from Oticon.Siemens ePen

Pure 500

Pure® lets nothing come between wearers and the world around them. Available in both RIC (Receiver-in-Canal) and CIC (Completely-in-Canal) configurations, and in a choice of two performance levels, Pure is one of the most discreet hearing instruments designed for those with up to moderately severe hearing loss.
Natural Sound

Learning
Pure 700 is equipped with SoundLearning, a sophisticated and advanced learning algorithm that takes DataLearning to a whole new level. In addition to the wearer’s preferred volume, SoundLearning learns the preferred setting of compression and frequency shape and further minimizes the need for manual adjustments. With SoundBalance (the treble control on the optional Tek Connect) the wearer can directly teach Pure instruments their individual tone preferences. SoundLearning helps to bridge the gap between initial fittings, which happen in a controlled environment, and the real world environment that wearers experience everyday. SoundLearning and DataLearning help create a customized Pure fitting for each wearer.
HIT by OTICON
The obvious choice when price really matters. Hit is the new standard in entry level hearing care!
Hit has everything you need for a high quality entry-level hearing solution. Based on Oticon's industry leading RISE platform, Hit delivers the improved sound quality and flexibility you need for a successful fitting. With two price points and a range of features normally found in far more expensive hearing instruments.
Hit is based on Oticon's industry-leading RISE microchip platform packed with the features needed to deliver superior sound quality:
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8kHz Bandwidth
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Automatic Decision Making
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Adaptive Directionality
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Noise Management
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Dynamic Feedback Cancellation 2
Dual

Dual is the first hearing device to give people a full inventory of high-end audiological benefits in a small stylish design. It’s small, sleek style is just what people want to wear - and particularly helps new users overcome resistance to using amplification. The breakthrough performance exceeds the expectations of experienced users and for the first time, gives them all the performance they need in a design they always wanted.
Communicate in Noise
Dual helps you maintain vital social interactions with relatives, friends and co-workers, even when the surrounding conditions make hearing a challenge.Talk On The Telephone
Dual makes it possible to have a normal telephone conversation without the feedback or squealing that can ruin a productive discussion. That includes both land lines and cellular phones.Enjoy Watching Television
Dual enables you to view and understand television audio at a volume level that works for you, from anywhere in the room, without disturbing others. So rather than retreating to another room to watch shows on your own, tuning into your favorite programs can be a group activity.From staying on top of the latest news, to sharing a laugh as you watch a comedy, to humming along with the melody and lyrics of a song, Dual lets you participate in the viewing experience by hearing what everyone else hears with greater ease and comfort.

