Hearing Aid Styles

Hearing aids come in a wide variety of shapes and sizes, with a wide range of prices. What determines the value of a hearing aid is not the shape or size, but the technology inside! We provide patients with a personalized experience based on their needs, lifestyle, and budget. Here are some styles we take into consideration when making a recommendation for a hearing solution.

Behind-the-Ear (BTE)

A solution where the hearing aid physically sits behind the ear and carries the sound into the ear through a speaker. This solution can come in many shapes and styles.


  • Discrete.
  • Most issues can be fixed in our repair lab instead of sending it to the manufacturer.
  • Fits wide variety of hearing loss.
  • Low maintenance.
  • The hearing aid can come in different colors.
  • Rechargeable options are available.


  • People with dexterity issues, vision difficulties, or physical disabilities may not be able to insert or wear the instrument properly.
In-the-Canal (ITC)

A solution that is shaped specifically for the patient's ear canal and the components sit inside a "shell." This solution also comes in different shapes and sizes.


  • Fits the exact shape of the canal creating feedback resistance.
  • Easily manipulated and inserted.
  • Can be color coded for people with vision difficulties.


  • Not very discrete.
  • Can be harder to maintain.
  • Can create wax build-up in ears.
  • If a repair is needed it often must be sent to the manufacturer and repair time takes about 1.5 - 2 weeks.
  • Some styles are not appropriate for patients with certain power requirements.
  • There is no rechargeable option currently available for custom ITC hearing aids.
Invisible-in-the-Canal (IIC)

A solution that is custom made to fit invisibly in the ear.


  • Completely discrete.
  • Some models can be worn while sleeping or even in the shower.


  • Some models may require a specially trained professional to insert or remove the device.
  • Certain styles come with batteries that are small and may not last as long as other models, depending on usage.
  • This solution traditionally cannot fit people with severe-profound hearing loss.
  • A comfortable fit with this solution often depends on the shape of the ear canal.
Oticon hearing aid styles

Brands of Hearing Aids

There are many different hearing aid manufacturers that provide a wide variety of technology. Not all manufacturers are created equal. We have successfully fit many patients with the following manufacturers:

Oticon OPN™

Directionality is now a thing of the past! Enjoy an open world with features that enhance the listener's experience, reduce listening effort, improve speech understanding, and increase the patient's ability to participate with their surroundings. This solution has clinically researched benefits that provide 30% better speech understanding*, 20% less listening effort*, and 20% more capacity to remember**.

* Compared to Alta 2 Pro
** Individual benefit may vary depending on prescription.

Signia Cellion Primax

Never change hearing aid batteries again. Along with this fully featured device and sophisticated technology, comes a rechargeable system like no other, lasting up to 24 hrs. Available in multiple technology levels.

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57 Front Street
Binghamton, NY 13905
(607) 724-1210